“Anti-virus technology is doomed.” This bold prediction comes from Robin Bloor, partner with Hurwitz & Associates and founder of Bloor Research. The genesis? Nearly every company in the world has an anti-virus solution deployed yet malware continues to wreak havoc, prompting Bloor to spearhead the AVID (“Anti-Virus Is Dead”) campaign. In this podcast, Bloor explains why anti-virus and other blacklisting technologies are flawed solutions. Bloor highlights whitelisting as the most successful approach to prevent malware outbreaks and control applications within the enterprise.
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“Anti-virus technology is doomed.” This bold prediction comes from Robin Bloor, partner with Hurwitz & Associates and founder of Bloor Research. The genesis? Nearly every company in the world has an anti-virus solution deployed yet malware continues to wreak havoc, prompting Bloor to spearhead the AVID (“Anti-Virus Is Dead”) campaign. In this podcast, Bloor explains why anti-virus and other blacklisting technologies are flawed solutions. Bloor highlights whitelisting as the most successful approach to prevent malware outbreaks and control applications within the enterprise.
